Monday PSA: Verb — How Do You Play?

Verb -- It's What You Do! Click for the full page.

Another of the “Verb — It’s What You Do” PSAs that are meant to encourage kids to become active. One of the least inspired PSA campaigns of recent memory, though both major comic companies did join in. Marvel Comics at least had new art for their Verb PSAs; DC, on the other hand, just took a stock image and slapped a few captions on it. At least this Teen Titans one is better than the Justice League one.

Click on the image above for the full ad.

I do wonder about the captions though. Robin, Cyborg, and Beast Boy all have captions that suggest they want to play with others. That’s good and fits the tone of the PSA campaign. Starfire’s caption is much more violent — she wants to destroy “opponents.” And I’m not sure how Raven’s “making new rules” is conducive to either good game play or friendship (”Raven, you can’t just skip over Boardwalk!” “Yes I can, I just mystically created a rule that says so!”)

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3 Responses to “ Monday PSA: Verb — How Do You Play? ”

  1. Yeah, that does strike me as rather… well… I think whoever was making them snorted a line before going to work.

  2. Did Quesada do this? (”It’s magic. No explanation needed.”)

  3. John Derbyshire of National Review had a very apt comment on this line of PSAs….

    It went to the effect that “Sleep” is a verb. “Laze” “Nap”

    It was to that effect. “verb” really is a stupid promotion. “Sit” is a verb. “watch” is also a verb.
    Verbs don’t imply physical activity as often as the ad would have you think.

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