Monday PSA: The Return of the Verb

Verb -- It's What You Do! Click for the full page.

Click on the image above for the full ad.

It turns out that Marvel wasn’t the only comic book company running the “Verb - It’s What You Do” public service campaign — DC had their own versions of the PSA, and — hard as it is to believe — they make the Marvel ads (starring Wolverine and Nightcrawler) look good by comparison. This ad is one of the lamest PSAs I’ve come across yet.

All they did was take a stock Justice League pose and add a few captions. And not a caption for every hero either, just a few. Apparently only Green Lantern, Batman, and Flash care if you get off your duff, the other four really couldn’t care less. Way to phone in the public service message, DC.

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3 Responses to “ Monday PSA: The Return of the Verb ”

  1. Hey, it could’ve been worse.

    They could’ve used Aquaman.

  2. You can forgive them for leaving superman uncaptioned; it either ends up depressing (”You don’t need to be a life-form evolved to cope with an incredibly strong gravitational field to fly”)or viciously misanthropic (”You don’t have to be made of steel to get shot”).
    Semantically, doesn’t any active participation in a martial art, such as karate, make you a martial artist?

  3. I’m waiting for the PSA asking kids what their safe-word is.

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