Speedy Energy with Baby Ruth
August 5th, 2007
Filed under: Comics
Thanks to a classic World War II ad, we recently learned that Tootsie Rolls are “enriched with Dextrose for quick food energy.”
It turns out that they weren’t the only ones enriched with that miraculous sugar: here’s another classic ad from WWII focusing on Baby Ruth and promising “Speedy Energy” that “helps to speed up activity” and “perk-up spirits.”
“If you cannot find Baby Ruth on the candy counter, remember Uncle Sam’s needs come first with us as with you.”
This ad is from the back cover of Military Comics #40 (Quality Comics, June 1945) and was once again brought to my attention by Bob.
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August 6th, 2007 at 10:52 am
The propaganda for sugar as quick energy was so convincing that my former brother-in-law, a man with an M.S. (but no training in nutrition) was still spouting it in the early 80s in exactly those words.
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